Location Based Advertising
Predictions are being made across the globe of a rapid increase of location-based-targeting among mobile advertisers, and it’s expected to just keep growing. The attach rates of location technologies...
View ArticleTargeted Content Marketing
Recent forecasts are making claims that targeted content marketing campaigns are driving huge growth in the communications industry. Investment from businesses in internet related media is driving the...
View ArticleB2B Direct Marketing Lists
Having a clear understanding of who your target audience is, is essential in today’s mobile market. Targeting will help you produce more effective products and provide better services. Targeting a...
View ArticleFoursquare and Location Based Advertising
The mobile channel is an integral part of the marketing media mix, a process which is made easier by the growing smartphone adoption and increasing mobile media participation. One of the key...
View ArticleGoogle+ – Is it a plus next to Facebook and Twitter?
Google’s ride to fame has been a bit bumpy since the network’s debut, but the integration of all things Google makes Google+ much more appealing for users and businesses alike. Launched in June of...
View ArticleCustomer Profiling – Do you know what your customers look like?
Profiling and segmentation are needed to target marketing campaigns, evaluate market potential, develop sales and new areas, identify where to locate new outlets, identify hot spots to target sales...
View ArticleMobile Couponing Meets Facebook
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform. The key to the app’s success, says Jim Parkinson, chief digital officer at...
View ArticleMarketing Automation: Track Marketing Efforts, Grow Relationships & Drive Sales
Would you rather shout at a demographic or talk to each customer? Chief Internet Marketer’s new marketing automation platform allows you to communicate effectively, forging rich relationships. By...
View ArticleLocal SEO
Is your business dependent upon local or regional customers? If so, is your store, office or organization properly setup in search engines and local directories to appear in local search results? If...
View ArticleIs Google Local Guides for You?
I’ve always wondered, with all of the money involved in online advertising, how come I—as the viewer—can’t get some? Well, looks like Google might just be headed in that direction (well, sort of)....
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